mummythompson

I was looking forward to the digital engagement conference, there was some great content and new insight. I was tweeting all day and updated this blog with the key highlights. #LCDconf

Unlocking power of social media – Action on Hearing Loss Are people ready to hear the message?

• Segment your audience
•  Great opps – ability to respond to external environment, evolving, ability to target
• How to migrate from one Facebook page to another -activity
• Build up relevant and interesting content
• Curate content of interest from blogs
• Engage with detractors but only correct inaccurate facts
• Use of Storify create stories of conversation put on website
• Content strategy include user generated content i.e. social media supporters and service users
• Service user Facebook pages engage with other service users
• Survey in why interested and what else would like to see

Social Media ROI Big Lottery

• Use your plan to look at where/what we should be listening too
• What does success look like
• Return on engagement – reputation building, better customer satisfaction & brand awareness
• Help people tell their own stories – video is a great channel

 Online advocacy Action Aid

• Interactive map of research, engaging and shareable
• Invest in content
• Plan responses to campaigns allow time to react
• Making content work for different platforms, google docs
• Facebook petitions
• Split testing content
• Strong email and action sequence
• Measuring impacts by measuring change of conversation tone

Optimising your website HSE

1. Make things easy to find
2. SEO keyword objectives and strategy
3. News blog in wordpress feed RSS and website
4. Keep it tidy
5. Redirects or customer friendly error pages
6. 2. Accessible
7. Site morse to review website
8. Developer guidelines
9. 3. Easy to use
10. Page objectives
11. Formats other than text
12.  Keep in touch
13. Measure and improve

Day in Life of a Journalists

• Use twitter to contact journo as starting point and way to sharpen pitch
• Balance between personal and professional
• Local radio and press use twitter highly to break stories
• Check what people say on twitter etc before hiring, each employee should be google searched
• Allow freedom plus guidelines if you allow them to be a pr spokesperson you should allow them social media freedom
• Content and relationship is king
• Staking online claim to stories even if you don’t have a mention, build keyword ownership too.
• Have content ready for your “oh shit” moments
• Use twitter and live blogs together
• Hash tags are the best ways to reach out in social media campaigns

Power of the smartphone Breakthrough Breast Cancer

• 60% mobile phones used for Internet surfing
• 50% UK smart phone
• 13% of all web pages are accessed from mobile
• Reasons for struggle and success, mobile users low attention spam
• Dialogue, mobile web or on device apps
• Engagement, data and money
• How we do we operationalise digital?
• Buy in from senior management
• Social media guidelines are common sense not an environment of fear

Bigger Budget Campaigns Amnesty International

• Societal, technology used to help or solve social problems i.e app development
• Social change encourages an engaged consumer S
• ociety campaigning, part of a cause
• Failure is a necessity fail early, fail fast, fail often for innovation

Digital Presence

• Diversify across right channels, focus on results and understand user behaviour
• Consider sustainability, once built how will you maintain
• Sliding scale of quality matched back to user
• Up skill all workers on elements on digital

 

Thanks to twitter I get to keep up to date with conferences even when I cannot attend, the recent Social Media Marketing Conference is an example. I was unable to attend but was able to track the conference via Twitter, here is a saved search showing a selection of Tweets from the day.

Also, last nights #socialskills from the @theidm

So Facebook has brought Instagram, as a android phone user I hadn’t experienced Instagram but with a new app on the store and a Facebook purchase I wanted to see what it was all about. Ive installed it on the IPad and will try to link my phone.

Links to some great articles about the purchase:

The numbers

To challenge Apple?

Instagram – the timeline

Wrap Up

I have also joined Tumblr and will see whether this is much different to wordpress as a blogging tool.

Last Wednesday afternoon I started noticing updates on G+ about a new design,  I opened my profile page and there it was!. The new G+ profile page, bit like Facebook timeline + white space.  I was interested to see what else they had changed and what that would mean. Below is a list of the changes and some key articles about the changes:

• Header Image and Profile Photo Changes
• Customize Your Navigation for Business Communication
• Page Promotion on the Right-Hand Sidebar
• Trending Topics and Explore Section
• New Hangouts Page
• Enhanced Photo Albums and Videos
• Easily See Who’s Engaging With Your Page
• Easily Switch Between Page Admin and Personal Account

Google Blog announcmenet

Major design overhull

Love or Hate?

The numbers

I read a really good book -What the Plus! Google+ for the Rest of Us by Guy Kawasaki – wondering whether he will amend his book with the new changes?

I’m loving the Ipad at the moment & using it more and more. A certain drawing app may have something to do with it.

 

Recently read a great article on innovators and how we are all innovators just what type I am. I think I am an experimentalist!

Had a great Easter, the kids enjoyed their Easter hunt, just wish I had taken some photos!